These days there are a number ways that people can interact via the internet. From groups specifically designed to connect with “friends,” to media and file sharing sites, to corporate networking sites, there are a lot of different ways to connect. But what is the most effective way for businesses to take advantage of these digital relationships?
Michael Jones of Userplane describes the benefit of social networks like Linkedin for making “blind” connections with potential business associates, much in the same way that individuals might meet for blind dates.
Stepping into the conference room, I realize that I’m headed into an appointment with very little information on what’s about to happen or with whom I’ll be meeting. I know the names of the participants, but would not recognize them if I passed them on the street. Nonetheless, I’m pleased with the opportunity and eager about what may materialize from this gathering.
Now here’s the punchline: this entire in-person meeting was arranged online with the assistance of “web introductions,” through the business networking service Linkedin.
He goes on to speculate that these types of business meetings will become more common place, and that eventually, through the integration of technology like tele-conferencing, the necessity to meet in person may be eliminated altogether.
In this B to B model of social networking, the advantages are fairly straightforward. You set up a profile describing yourself and what you do and would like to do, and then go about making connections with the people whose profiles in some way present a common interest or benefit. But what about B to C social networking?
This Tech Crunch article explores some of the best “create your own social network” type of sites. The idea of how to create a successful platform with your business at the center upon which your consumers can interact is the 64 thousand dollar question for these types of networks. I don’t personally have the answer, but at least there are folks out there trying to figure out the best ways to facilitate it.
Posted by fbnewman 
