Social Bookmarking

The Social Bookmarking phenomenon is one that has its marketing advantages. If you don’t already use social bookmarking, you are certainly aware of their presence if you’ve viewed the ubiquitous array of little icon “badges” that appears at the bottom of so many blog posts, or on the side column of this page displayed as the “add this” button. But what exactly are their advantages in terms of Marketing? Bill McIntosh, explores social bookmarks’ value for rapidly gaining the attention of search engines in his project to set up a ranked and search engine indexed website within a week. He proves his point that the trackbacks and pings that are achieved through social bookmarks give relevance to your site that could take months to otherwise achieve. While his efforts are impressive, they offer a somewhat hollow analysis as he uses them for a flash the pan effect, without exploring social bookmarking’s value, if any, for establishing repeat visitors. More to come on the long term value of social bookmarking.