As I’ve talked about before, the success of a viral marketing campaign ultimately comes from the stickiness of the content, and the desire in the ‘host’ to willingly pass it on. Office max had an incredibly successful campaign last year with it’s “elf yourself” videos. The company employed a humor company, JibJab, to create dancing elf videos that anyone could upload their own pictures to, creating a video of dancing videos with their friends, family, or co-worker’s heads. At it’s peak, the website traffic rivaled that of Facebook, and in total was viewed by more than 100 million unique visitors. The company plans to recreate the magic this year, and to expand the features and available videos. Read more here.
Market Zion
Marketing in the Social Networking Age
