Social networks can be leveraged in a way that was once dubbed ‘secret’ or “undercover’ marketing. A few years back 60 minutes took a look at few guerilla marketing operations that put undercover marketers in situations where they appeared to be normal people. They were placed on street corners or in Starbucks’, and their task was simple; use a product and invite other people to try it too. The ‘secret’ aspect was to combat the challenge that marketers face on a daily basis; people are so bombarded by marketing and advertisement that they are desensitized – ‘secret marketing’ allows marketers to reach consumers without them knowing they’re having a product pitched to them.
